Michael Chen, MD,
Current Edition : Pub. 7 2022 Issue 2
"Reading is essential for those who seek to rise above the ordinary." ~Jim Rohn
Advertising in This Publication is a solid approach to business development.
- Business publications are rated the first choice for staying in touch with what’s going on in their sector by 61% of decision makers.
- 83% of managers would recommend to people starting a career in their sector to read the business publications.
- A recent Nielsen Catalina study shows an average ROI of $7.81 for every $1.00 spent on print ads. Almost half of those surveyed preferred to look at an ad in print, and only 1 in 10 preferred to see that same ad in a digital version. And no one wanted to see it in an app.
- Print is tangible, it’s engaging, it’s readable, but most of all… it works!
The newsLINK Group is a full-service marketing and communications agency that focuses specifically on content marketing. We have a proven history of delivering publishing services to nonprofit organizations, professional trade associations, and professional service firms that seek to connect with their clients or members, while minimizing the time, effort and money that often go into handling all aspects of an organization’s communication strategy.